Who designs the animals, the illustrations, and writes their stories? Do you take into consideration what people suggest or is it more of Jane’s vision?

It’s more of Jane’s vision! But it’s more complicated and beautiful than that, now. Jane and Sara on the design team share the work of sketching and illustrating. Often when C.C. and Claudia make patterns and samples, the products get better in ways we wouldn’t have guessed in the sketch phase. We’re also inspired by folk art and handicrafts; the ecosystem of the animals’ woodland home; the antics of our favorite children; and requests from our community of customers (thank you!). Together, we hold “the Village” in our hearts and consider whether a new idea feels like it fits there. You can read our Meet the Elves blog post to get to know our team.